You can see the video at : http://www.youtube.com/watch?feature=player_embedded&v=UtZVrbsmPkg
Entrepreneur Magazine editor-in-chief Amy Cosper talks with Mondelez International vice president of global media Bonin Bough about what the word "entrepreneur" means today. Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create businesses in markets where there were none before.
My favorite definition of entrepreneurship comes from the writing of Harvard Business School professor Howard Stevenson. He wrote it nearly 40 years ago. Forbes has called it "The Best Answer Ever".
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.Eric Schurenberg, editor-in-chief of INC. wrote a fascinating article about this definition. He makes several points:
- Entrepreneurship is a process.
- Entrepreneurs are used to making do without resources.
- Opportunity is the only real resource you have.
As we baby boomer entrepreneurs, face new life challenges, we have to find ways to do things without having control of resources. We have to make a way. We have to seize the OPPORTUNITY.
Cearmease Bey, my wife and an entrepreneur for many years, sums up the Entrepreneurial Mindset in a word...GUTS.
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-- The Business Dream Weaver