Aspiring Baby Boomer Entrepreneur Here Is The Key To Retirement Success (This Is Water)
As baby boomers, we face a new stage of life as we approach retirement. For years you and I dreamed of this moment as the great time of our life. As it becomes closer to reality, we face fear that it may not be a dream, but a nightmare filled with boredom, routine, and petty frustration. Embracing that fear may be our salvation. Embracing that fear may be the foundation for our dreams to be realized.
You do still want to live your dream, don't you? I know I do!
The key is AWARENESS...being able to see what is going on around us. Successful entrepreneurship is based upon awareness.Our competitive advantage as baby boomers just may be that we can see the things going on around us in a unique perspective that allows us to invest in ourselves, meaning our lives, and the lives of those around us.
In the past week, an eight year old commencement speech dealing with boredom, routine, and petty frustration has suddenly gone viral. It is called This Is Water. In the speech, David Foster Wallace points out that we are like the fish who live in water and never realize it is there. We live in a world where we are surrounded by boredom, routine, and petty frustration. We sense it but are not truly aware of it. But the opportunity is in becoming aware.
The opportunity to solve a problem for a market at a profit is the holy grail of entrepreneurship. That is made possible by being aware of the problem and the solution that no one else sees. This is water. Dealing with boredom, routine, and petty frustration is the essence of life. Helping people overcome these is the key to entrepreneurial success.
I can't tell you why that speech suddenly became a runaway success.I can tell you that it points to the path of success.Watch the video. Become aware of the water around us.
Choose to begin using the water to your advantage. This is Water...the key to your retirement success.
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