Early this week, I received a surprise gift box from Amazon.com containing a DVD and a note:
Enjoy the DVD!
Best, Joe Polish
Some advice givers say, “It’s not what you know, but who you know!”
Others say, “It’s not who you know, but who knows you!”
Still others say, “People don’t care how much you know until they know how much you care”.
Regardless of which advice rings true for you, you need to know what Joe knows. Joe is one of the world’s leading advocates of relationship marketing: the concept that people like to do business with people they know, like, and trust. And Joe proves the principle by investing in relationships, often by giving gifts like the DVD about the life of a famous man that he thought I would find inspiring.
Joe is one of the kindest, most generous people that I have ever met. Over the past three years that I have known him, he has expanded my horizons significantly.
Through such generosity in the form of charitable contributions, he came to know Sir Richard Branson. Not only personally benefiting from that association, Joe has opened doors for friends and clients of his company, Piranha Marketing, to gain access to that wisdom. He even recently arranged for a group to spend a week on Necker Island, Branson’s private island, to meet and talk with Sir Richard.
If you doubt how valuable an opportunity that can be, you need to know of the book, Millionaire Upgrade, by Richard Parkes Cordock. The book is inspired by the true story of an eight-hour flight with Sir Richard Branson. It describes the principles of success that a frustrated employee learned about becoming an entrepreneur when he was upgraded on a long haul flight and finds himself sitting next to a self-made billionaire.
The book shares eight principles and a “magic ingredient” that ties the principles together. Though I won’t share the details of the “magic ingredient”, I will share one portion of it:
“Never think you can do it alone – you can’t”
That is why I am thankful that Joe knows me!
For more information on Joe Polish and to see him interview Sir Richard Branson, go to