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Saturday, April 25, 2009

Baby Boomer Entrepreneurs Jailbreak Your Life Not Just Your Phone

Imagine you have this great new phone, with all kinds of wonderful applications. There is just one little problem, there is one important application that you need and your phone doesn't support it. Do you learn to just live with what the manufacturer gives you? Or do you have options? For many, the solution is to “Jailbreak your phone”.

Though I am very proud of my degree as an electrical engineer from Purdue University, I don't know much about jailbreaking your phone. However, there is a very interesting blog called “What Do You Know” that recently spoke to the topic. It got me to thinking about us baby boomers who want to become entrepreneurs but haven't taken the step yet. What Do You Know...about Jailbreaking Your Life?

The Pwnage Tool & Jailbreaking an IPhone is the title of the post by Robert Bockenkamp. In all fairness, I need to start out by saying that Robert does not advocate jailbreaking your phone. He points out clearly that he is only explaining to you what it is.

I, on the other hand, not only want to explain to you what jailbreaking your life is, I want to encourage and possibly even help you in taking the step. But let's begin with Robert's definitions:

Pwnage Tools is a program that facilitates the jailbreaking of an IPhone or Ipod Touch.

Technical Definition of Jailbreak: The iPhone and iPod touch hack that allow users to gain access to the entire Unix file system. In Unix terms, this refers to changing the root of the directory tree to /.

Understandable Definition of Jailbreak: A hack that gains access to areas of the iPhone or iPod Touch that users aren’t supposed to mess with. Typically, this is an immediate prelude to either installing cool programs, unlocking the handset for use with another cellular network, or both.

Through jailbreaking, you are able to add additional applications to your iPhone or iPod Touch. It allows you to do so by adding an application called Cydia (firmware 2.x) or Installer (firmware 1.1.4 and below) to your iPhone or iPod Touch. It also also modding (changing) of your iPhone/iPod Touch application icons, wallpaper, dock, status bar, chat bubbles, weather backgrounds, keyboard

On to Jailbreaking your life

So, do words like the following interest you:

  • Ending the pawn age (pwnage)

  • Controlling parts of your life that you aren't supposed to mess with

  • Installing really cool programs into your life

  • Are you tired of having to accept what is given to you?

Then it is probably time to begin thinking about how to Jailbreak Your Life. Many people us entrepreneurship as the tool to bring freedom into their lives.

Among baby boomers, entrepreneurship is fast becoming an alternative to the traditional retirement path. Americans aged 55 to 64 are starting businesses at a higher rate than any other age group.

But mooding, as in changing the mood of your cell phone, is also necessary for jailbreaking your life.

  • You have to change your thinking, your mindset, from that of an employee to that of a business owner.

  • You also have to learn new skills that might not have been used in your last job description. One of those key skills that you must introduce is how to master marketing. You can have the best product or service in the universe but you can't sell it if people don't know about it.

Plan Your Jailbreak

You can consume many resources in the process of starting your business. Let me recommend to you that you use the many free and low cost resources that are available on the Internet. I have become particularly interested in social media marketing as a free tool to help with marketing. You can find more about that at: The Secret Recipe...

I have also created for you a free resource directory at:

Join The Baby Boomer Entrepreneurs

and a video for you Baby Boomer Entrepreneurs You Need A Guide

Now - Click the links and check out the resources I have for you. Make a good plan to Jailbreak Your Life!

Shallie Bey

follow me on twitter

Thursday, April 16, 2009

Baby Boomer Entrepreneurs - The Story Lady Has A Story About You

In the beginning, you were not having the life you wanted, but in the end you lived happily ever after.

If you like that story, you want to read some of the work of The Story Lady.

Quoting from her bio on Amazon:

Ronda Del Boccio unknowingly began her path to becoming The Story Lady as a tot when she invented skits and stories with her stuffed toys. She was born with an eye conditions that mean she will never drive or see "normally," so she lives every day with added challenges that she calls "speed bumps."

All her life people have opened up to her and shared their lives in the safe space she innately offers. Recognized globally as The Story Lady, she teaches authors, business owners, entrepreneurs, and visionary individuals just like you to reach your ideal customers, readers, and associates through the power of your story.

Along with Bonnie Tesh, she co-authored the inspirational book I'll Push You Steer: The Definitive Guide to Stumbling Through Life with Blinders On.

Her new book The Geometry of Success comes out soon. She is an award-winning author, transformational speaker and mentor who teaches you how to connect with anyone through the power of storytelling and live from your power.

"When you share facts, you touch a mind, but when you share your story, you touch a life. And when you touch one life, you touch at least a thousand lives." -- Ronda Del Boccio, The Story Lady.

Ronda Del Boccio tells us to serve before we sell. And that is exactly what she does on her blog

Please check her out to get the story of your happy ending.

Follow her on twitter at

Shallie Bey

Saturday, April 04, 2009

Baby Boomer Entrepreneurs - Use Twitter Secret Recipe to Develop Leads and Cashflow for Your Business

What skills do you need to develop if you plan on going into semi-retirement as a baby boomer entrepreneur? New business owners tend to suffer from lacking three skills:
  • Lack of knowledge about business development
  • Lack of knowledge about marketing
  • Lack of knowledge about building positive cash flow
Interestingly, if you are planning on becoming a baby boomer entrepreneur, there are some shortcuts to help you with building those skills. One way is to use the highly popular social networking platform, Twitter, as a learning exercise. As you develop a marketing project on Twitter, you develop all the skills you need to design and market a larger business. It doesn't matter if that business will be on the Internet or the more traditional bricks and mortar.

If you are not familiar with Twitter, you can get a good overview at the free directory I have prepared for you Baby Boomer Entrepreneurs You Need To Know Twitter.
You will find videos and a directions that will help you understand it quickly.

Like most things that are really effective, Twitter is pretty simple. The challenge is not in how to use Twitter, but in knowing how to craft a strategy to use Twitter to develop your business skills.

Some months ago, I shared with you what internet marketing guru Ed Dale calls the Symphony In Four Parts. If you missed it, just click on the link. It points out the four parts of the symphony:

1. Market Research
2. Traffic Generation (Lead Generation)
3. Conversion (Sales)
4. Product Development and Delivery

A conservative estimate is that 95% of mistakes are made in the MARKET RESEARCH stage. This is because most people don't do the MARKET RESEARCH.

Following this universal pattern can't guarantee a success every time. The beauty is that it will help eliminate the stuff that will not work.

Whether you are doing a traditional business or an Internet business, the MARKET RESEARCH capability of the Internet opens new roads to success in starting a new business or growing an established business.

A low budget business that lets you develop the required skills is an excellent strategy as you transition from employment to business ownership. In addition to building the skills, it can help you fund the business development effort by generating cash flow.

A friend recently introduced me to a fully developed system for using Twitter, a Twitter Secret Recipe, for for building any kind of business. It pulls all the pieces together and gives you the exact recipe to follow. As you use this system to promote your followers on Twitter, you will understand how to do market research, how to develop leads, how to convert lead to build customer lists, how to use the customer list to make sales, and how to deliver your product.

By following this recipe, you will have rapid growth in your skills, an increase in your entrepreneurial mindset, and a great boost in your confidence that you can build a successful business. Please go watch the free Twitter Secret Recipe video.

Shallie Bey