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Sunday, January 24, 2010

Baby Boomers - Especially Entrepreneurs - Seth Godin's New Book Linchpin Is For You

How can I make such a statement to you baby boomers? After all. Seth says:
- I didn't set out to get you to quit your job
- or to persuade you to become an entrepreneur
- or merely to change the world.

Yet, he also says: ...fearful employees are in pain. They're in pain because they're overlooked, underpaid, laid off, and stressed out.”

“You weren't born to be a cog in the great industrial machine. You were trained to be a cog.”
“ You were promised: Follow these instructions and you don't have to think”

Now I ask, who can he be speaking to other than baby boomers. Who has lived under this training longer than any other generations? All of our lives, we baby boomers have been “pushed to produce, to conform, and to consume”. That is why 77+ million of us are looking to end our work careers. That is why many of us are seeking an alternative to traditional retirement and searching for advice on how to start your baby boomer business. We don't want anymore “attendance based compensation”.

We want the choice to be indispensable and to make a difference. As consumers, employees, and business owners - we do not want to participate in the old model “of racing to make average stuff for average people in huge quantities”.

As baby boomer entrepreneurs, we are starting baby boomer businesses at an amazing clip. We are already half of all the self employed business owners in America. Baby boomer women are leading the way at business formation at about twice the rate of men.

Seth doesn't promise you a map. What he does provide is a compass to point you in the right direction. He does advise you to focus on the audience you choose. He advises you to listen to them to the exclusion of all others. He advises making these customers happy. “Let the other guys pound sand”.

Baby boomers, especially entrepreneurs...this one is for you!


step in starting a business said...

Thank you for this post, I so totally agree! And it's very inspiring for me. I'm just working on my thesis with this topic.

Paul said...

Great post. I like seth Godins work. I wasn't aware of this book until I read your poist, thanks for taking the time to review it for us. I'll certainly be having a look.
It's time us cogs fell out of the wheel and grew to be the big gears.

Robert said...

Small business
4) Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)
What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!

Anonymous said...

Good brief and this post helped me alot in my college assignement. Say thank you you as your information.

Robert said...

Small business

2) The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary……….

Anonymous said...; You saved my day again.

Home Purchase Loans said...

Well i am very much agreed with your statement. I really like your approach. You are doing a great job. Thanks for sharing such a great info.