When Dan Roam wrote The Back of the Napkin, he probably never thought he was writing a book for entrepreneurs. But that is exactly what he did. The book is about discovering ideas, developing ideas, and selling ideas. That is the entrepreneurship process. That is the way to develop entrepreneurial ideas and the foundation of the entrepreneurial mindset.
When Dan Roam wrote this book, he did have in mind presenting you with a set of visual thinking tools to help you learn how to tackle problems by looking better, seeing sharper, and imagining further. He does a marvelous job of accomplishing this task.
I have developed for my readers a Squidoo lens (Internet Directory) that takes you on a tour of the Internet on the topic of The Back of the Napkin. This site has excerpts from the book, YouTube presentations by the author and practical examples of how entrepreneurs have used this method to implement their entrepreneurial ideas. This is a great place to start if you are a young entrepreneur seeking to participate in Global Entrepreneurship Week.
Here is a quick sample of one of the videos you will find there.